Texture is no longer just a style choice—it’s an element of health. In 2025, plaster and textured paint are trending not only for their unique aesthetics but also for their ability to improve indoor air quality. Lime plasters, clay paints, and mineral-based finishes offer breathable, low-toxicity solutions that help regulate indoor moisture levels, reducing the risk of mold and allergens.

These materials are naturally porous, allowing walls to ‘breathe’ by absorbing and releasing moisture. This natural process helps to oxygenate indoor spaces and promote a fresher, healthier environment. For anyone sensitive to indoor pollutants, plaster and textured paint provide an eco-friendly alternative to synthetic options, creating a home environment that feels as good as it looks.

Here are some brands that offer not only gorgeousness but are eco-friendly for walls:

By opting for these surfaces, homeowners are choosing an aesthetic that’s both luxurious and sustainable. In 2025, textured walls aren’t just a visual upgrade—they’re a commitment to wellness, balancing beauty with health for spaces that enrich our lives in more ways than one.

Eco-Friendly Wallpaper Brands:

• Bobbi Beck: This UK-based company offers luxury wallpapers made from PVC-free materials, utilizing water-based inks and 100% renewable energy in their production process. (Bobby Beck)

• Spoonflower: Known for customizable designs, Spoonflower provides wallpapers printed with water-based inks on PVC-free paper, ensuring a non-toxic and eco-friendly product. (Sustainable Jungle)

• Chasing Paper: Specializing in peel-and-stick wallpapers, Chasing Paper uses high-quality, self-adhesive poly-woven fabric that is PVC-free and printed with GreenGuard Gold Certified inks. (My Chemical Free House)

• Farrow & Ball: This brand offers wallpapers painted with their own low and zero-VOC water-based paints, free from PVC and flame retardants, providing a more natural finish. (My Chemical Free House)

Eco-Friendly Plaster and Textured Paint Brands:

• Portola Paints: Their Roman Clay series is an eco-friendly plaster finish ideal for smooth interior walls, offering a versatile range of stone, stucco, and marble-like effects. (Portola Paints)

• American Clay: Specializing in natural clay plaster, American Clay provides matte-textured finishes with moisture-regulating properties, contributing to healthier indoor air quality. (Remodelista)

• Pure & Original: This brand offers premium limewash and lime plaster paints tinted with natural pigments, available in various finishes from matte to high-gloss, including unique wall textures like Fresco Lime and Marrakech Walls. (Pure Original Canada)

Emerging Brands to Watch:

• Green Corner Wall Company: Offering eco-friendly peel-and-stick wallpapers, this company focuses on easy application and removal, making it ideal for renters seeking sustainable options. (Green Corner Wall)

• twenty2: This brand provides a thoughtfully curated collection of eco-friendly grasscloth wallpapers and luxury natural wall coverings, crafted with nuanced textures and lustrous colors. (Grasscloth)

By choosing products from these brands, beautiful, sustainable, and healthier interior spaces is possible.